According to a recent report issued by Hubspot (State of Inbound Marketing, 2012), inbound marketers save 61% over outbound marketers. Inbound practices included blogging, SEO and social media. Outbound methods included direct mail, telemarketing and tradeshows. No surprise there. (Public relations efforts were not included in the report.)
According to survey respondents, the average outbound lead cost businesses $346.00. The average lead costs for businesses using primarily inbound practices came in at around $135.00.
Blogs were cited as yielding the lowest cost leads by the majority of the marketers surveyed.
Blogs are also one of the most effective SEO practices.
Bottom line: If you want to be found on the web, give some thought to your content strategy.