Don’t try to be all things to all people.
Serve from your core strengths.
Don’t chase the single sale. You can’t go right and left at once. Decide.
To decide at its root is a kind of death. Hard.
Listen to the fire in your belly.
You’ll know your decisions are sound when you use them to crystalize your direction.
Decisions ignite action. They sharpen vision.
Stay true to your real customers.
Stay true to yourself.
In this way you’ll give the world the best you have to give.